IBB 6 | List Building and Dealing With Overwhelm

The last podcast with Derek, we talked about creating content. We were talking about using Audacity to create a recording to place on the website. Then Overwhelm hit…

Overwhelm

• Derek was completely overwhelmed and locked right up
• His brain froze and he left his website on ice for a while
• Derek decided that since he wasn’t sure what to do, he’d take a break
• He called Ben and asked for some help
• He was concerned about doing what he “should” do
• Instead, he decided to do what he wanted to do

Ways to deal with overwhelm

1. Don’t try to go it alone. Find a person to talk with to encourage each other
2. Take a break – don’t continue to stare at the blank page – Step back and regroup
3. Make small tweaks – make something bold, reword something, move an image, etc…

The break allowed Derek to process some ideas and get excited about the site once again.
He made a few small tweaks to help him get excited. He found a video on the product’s
main site, asked for permission to use it, and placed it on his site. He created a basic
squeeze page to begin creating a list.

Recommended List Creation Systems

1. Aweber – Ben uses this
2. Mail Chimp – Derek uses this

Mail Chimp has a “Forever free” product that is absolutely perfect for creating that first
list. Derek wanted to get a weekly golf tip out to his list, he didn’t mind doing this
manually, so the free product works really well for him. The free system does not allow for
an “Autoresponder series”. Ben uses Aweber to send out the 7-day beginning Internet business
course. That way, he doesn’t need to send messages manually. Derek, using the free system,
does.

Note: use a professional system – don’t use a script on your webserver – penetrating spam
filters is VOODOO. Leave it to the pros.

Reports and Statistics

Using stats lets you gauge how productive your marketing efforts are. Professional systems
give spectacular reports. What gets measured, improves. If you measure your deliverability,
customer engagement and conversions, each of those things will improve.

If you can make it through the first bit of overwhelm, you can really launch your business.

Make your site, your business – your very own. It’s yours, take ownership. Take it where
you want it to go.

List Building and Dealing With Overwhelm - Internet Business Beginners - Episode 6 [ 19:22 ] Play Now | Play in Popup | Download (222)